Most people assume that Dan Aykroyd Patron is the product of his Hollywood career. It was widely believed that Drake, the rapper, once said he believed Aykroyd created Patron.
The story behind the film is much more fascinating and inspiring. Discover how Dan Aykroyd was a key figure in Patron’s Canadian success and how this led to the creation of his own world-famous spirit.
The Myth of Dan Aykroyd creating Patron: Debunking it!
Dan Aykroyd did not create Patron Tequila. This is a common myth. The true founders of Patron Tequila are John Paul DeJoria and Martin Crowley. They launched Patron in 1989. They wanted to create a premium tequila that would rival premium whiskies, cognacs and other spirits. Their vision changed the spirits business forever.
Aykroyd, however, was a key figure in the Patron story in North America, especially in Canada. He helped to introduce and promote Patron long before it became an international sensation.
Dan Aykroyd’s journey from fan to distributor
Dan Aykroyd, through his company Diamond Estates Wines & Spirits Ltd., acquired the exclusive importing rights for Patron in Canada in 2005.
The Canadian market was virtually unknown to high-quality tequila at the time. Aykroyd saw a chance to introduce this refined drink into a new market. Patrónn transformed its image from a tequila to a lifestyle brand through creative marketing. His marketing strategy was based on educating customers, demonstrating that tequila can be refined and sophisticated.
The real founders and legacy of Patron Tequila
Aykroyd was a key figure in Patron’s success, but the credit for its creation belongs to DeJoria & Crowley.
In 2018, Bacardi Limited purchased Patron in a historic $5.1 billion transaction — a sign of just how far Patron has come from its humble beginnings.
Aykroyd always acknowledged that Patron’s success was due to its authenticity and craftsmanship. Later, his admiration of that level inspired him to start up his own business.
Crystal Head Vodka: The Birth of a New Drink
Dan Aykroyd, after his success with Patron, wanted to create his own spirit. He wanted something that would reflect purity, transparency and creativity. In 2008, Aykroyd co-founded Crystal Head Vodka. This premium vodka is known for its skull-shaped bottle, designed by artist John Alexander.
Crystal Head Vodka, made in Newfoundland (Canada), is made from pure water and peach-and-cream corn. It’s then refined with Herkimer diamonds to give it a smooth, clean finish.
Branding, Purity and Celebrity Authenticity
Aykroyd’s ventures are authentic, unlike many celebrity-driven companies that rely on only fame.
He’s not just a name-dropper; he is deeply involved in the production, distribution and storytelling of brands.
His philosophy reflects the early ideals of Patron: focus on originality, purity, and craftsmanship.
It is because of this shared DNA that people continue to associate Dan Aykroyd and Patron. Both brands are committed to luxury, excellence, and a commitment to quality.
Challenges, Controversies and Breakthroughs
Without struggle, success is not possible.
The LCBO (Liquor Control Board of Ontario) temporarily banned Crystal Head Vodka in Ontario, claiming that the skull bottle was “offensive to religious symbols.”
Aykroyd, who emphasised that the design was a creative expression of life and not controversy, won the case.
The incident reinforced his brand identity as being bold, artistic and uncompromising.
Crystal Head has been sold in more than 70 countries, and is featured at art shows, major events and Hollywood gatherings.
Dan Aykroyd’s Spirits Journey is Unique
Dan Aykroyd is a unique case because he did not just enter the industry as a celebrity; he created real brands that had real value.
The transition of Patron importer into a Vodka entrepreneur is a natural one, driven by passion and not publicity.
He redefined how people view tequila, vodka and other party drinks. They became expressions of culture and craftsmanship.
